Payless Pranks Influencers Into Paying Over $600 for $20 Shoes

Despite filing for bankruptcy last year and struggling with the closure of hundreds of stores, it appears Payless ShoeSource still has some fight left in it--especially when it comes to competing against high-end labels. The discount retailer decided it would conduct an interesting social experiment for its holiday campaign by setting up a fake luxury pop-up shop and seeing what people would pay for its shoes. Under the guise of a former Armani store in Los Angeles, Payless rebranded itself as "...